The diversification process
In 1964, the Ministry of Health implemented a measure to reduce pharmaceutical authorisations in Italy, thus favouring the largest and best-structured companies that were able to make the substantial investments required to obtain authorisations.
Hence, Vebi Istituto Biochimico, led by Dott. Renzo Bazzolo, decided to explore new markets. Initially, the company was successful in the niche sectors of veterinary antibiotics, rodenticides and winemaking additives. It was the start of many excellent results, which have helped to build our leading position in the market over the years. For instance, the Rodenticides line, under the Murin brand – the result of structured research to obtain a universal and stable bait – stands out for its quality and performance.